Best Practices for Reels and StoriesSocial networks frequently change features offered and which ones will receive more attention. The most recent shift in focus is an emphasis on Reels and Stories for Facebook and Instagram. Reels is Meta’s attempt to compete with popular TikTok short videos and the Reels feature on both Instagram and Facebook function in similar ways to its largest competitor. The Stories format is similar to Snapchat’s Snaps. Producing and publishing more Reels and Stories instead of basic Posts can help increase the visibility of your content. While companies like Meta will still limit your post reach in order to convince you to pay for advertising, they’ve invested a lot in Stories and Reels technology and encourage creators to produce more content in these formats, particularly Reels. What’s the difference between Reels and Stories? Stories are mostly shown to your current followers. Reels are more likely to be shown beyond your followers so can be helpful in getting discovered. Stories appear on the top of the Facebook and Instagram apps and website and are typically 15 seconds long. Reels increased from 60 seconds to 90 seconds long on both Instagram and Facebook. By comparison, TikTok videos can be up to 10 minutes long. Here are some tips to producing effective Stories and Reels.
Whether you’re posting Stories, Reels, or both, take advantage of the creative editing and embellishment features on both Facebook and Instagram to get the most out of both formats. Read other social media blogs by Aliza Sherman |